Posts Tagged » 12th Man

Alaska Airlines Russell Wilson 12th Fan Airlift


Feb 9, 2014 12ing, Seahawks, Volume12 , , 0 Comments


Volume 12 staff member, Justin Biza was lucky enough to be on board the Russell Wilson 12th Fan Airlift! This is his account of Super Bowl weekend!

Thetap weekend started off about 5:30 am Saturday morning, full of energy and excitement, chants of “SEA-HAWKS” and “LET’S GO HAWKS” filling the C Gates of SeaTac. Everyone was clad in Seahawks and 12th man gear from head to toe, ready for the biggest game in Seahawks history.  Fans kicked off the trip to The Big Apple emphatically tapping the “I’M IN”  sign as they boarded the Alaska Airlines Russell Wilson themed airplane.

Fans entered the contest through the Alaska Airlines Facebook page by January 26th and the 56 winners were selected and notified the following day.  Fans traveled in to SeaTac from all over the Northwest and Alaska, each one as excited as the next.  Each winner received two round trip tickets, a two night stay in a downtown Manhattan hotel, and the opportunity to attend an exclusive Super Bowl viewing party at the Royalton Hotel, less than half a mile from Times Square and Super Bowl Blvd.

flyOnce aboard the plane, the 12s continued the chants. You could feel the excitement of everyone aboard soaking in this once in a lifetime opportunity.  After take-off everyone was encouraged to connect to the complimentary in-flight WiFi and document their trip using the #12thfanairlift tag on their various social media outlets.  About one hour into this flight the excitement was continuing to build, and it was now time for the Tailgate Trivia.  Six questions were asked about Seahawks history for some great prizes.  This was followed by the random drawing for Super Bowl tickets!  Everyone was ecstatic about the opportunity to watch their favorite team live at Metlife Stadium.  The rest of the flight the energy level grew even higher among the fans and staff from Alaska Airlines.  We arrived with a loud cheer of “SEA-HAWKS” from everyone on board!  After a roughly 45 minute bus ride and check in at the hotel, everyone was free to explore the sights and sounds of The Big Apple and Super Bowl Boulevard.

Super Bowl Boulevard was set up right in the heart of Times Square, spanning at least six blocks.  Every major sports news network had a large setup for their pre-game broadcasts, as well as an area for fans to participate in competitions throughout the week.  During my time on Super Bowl Blvd I heard numerous battles between groups of Seahawks and Broncos fans to see who was louder.  Of course, the 12s won all of the noise battles!  Great work, 12s on traveling across the country and bringing the Volume 12 with you!

Bpartyy 5:00pm Sunday, you could feel energy at the Alaska Airlines 12th Fan Airlift Viewing Party.  It was special seeing all the 12s come together, talking like they were best friends, even though they had only met the day before.  That’s one of the best things about sports; it brings together people who wouldn’t normally meet.  Before kickoff and during commercial breaks Alaska Airlines raffled off jerseys, hats, shirts and numerous other prizes to those attending the party.  By the time kickoff came around you could feel all the pent up energy, waiting to explode on one big play. That play happened to be the first play of the game, when the Seahawks defense, known as the Legion of Boom, caused a safety! The rest of the game was pretty much along the same lines.  The defense dominated, Russell did his thing, Marshawn did what he does best, Percy made that trade completely worth it, and the number 1 offense of all time was held to just eight points!

Following the game everyone at the viewing party at The Royalton Hotel was absolute ecstatic.  Some had waited decades to see a championship come back to the Emerald City, and others hadn’t been born yet when the Seahawks went to the Super Bowl in 2005.  Strangers were hugging and high fiving complete party 2strangers, and at one point, everyone sang We Are the Champions!  Here is a video of that moment!   Shortly after, most people cleared out of the party and headed to the numerous Seahawks parties around the city!  All in all, for Hawks fans and the Alaska Airlines 12th Fan Airlift, this trip was a great success!

Blue Review!


Oct 12, 2013 12ing, Seahawks, Volume12 , , 0 Comments

Morie banner

We had such a great time looking at all your Blue Friday photos yesterday! Trust us, we got so many, there is no way we could ever post them all! So we picked out a few that we thought exemplified the spirit of Blue Friday and those that celebrate! Our cover photo was sent to us from Morie. We are amazed they got everyone looking at the camera!

Carbonado kid

Here’s one of those cutie Carbonado kids up close. We love her spirit!!

Nathen Yakima

Nathan sent in this picture of some 12s in Yakima!

sergio brazil

Here’s Sergio 12ing all the way from Brazil! We heart this little Seahawk in training!

sarai farm

We also appreciate the 12s who are down on the farm! Thanks for sending this in Sarai!

mark bc

Mark checked in, 12ing in Victoria BC! One of our favorite cities. He let us know there are actually 49er fans up there. ACK!


Rudy checked in with some solid living room 12ing! Well done!

alex boise

Alex checked in from Boise…

amber alaska

Amber checked in from Alaska…

andrew mobile ala

Alex checked in from a shrimp fest in Mobile Alabama!

aesthetic surgery center

The Aesthetic Surgery Center checked in with support for breast cancer awareness!

david and kj wrights dad in indy

David checked in with this photo of KJ Wright’s dad who took a moment to 12 with him!

micheal sacremento

Micheal checked in from the heart of 49ers territory in Sacramento!


Springtime Daycare Center showed us their Blue Friday mode!

And here’s one of our favorites….


This daycare practices Beastmode! You have to love it!

That’s it for this post! We love to showcase all the faces of 12ing and Blue Friday out there. If we didn’t get you this time, keep sending your photos in and we’ll keep posting as many as we can!

Happy 12ing!


What’s that? A Contest? Yes!!


Sep 18, 2013 Volume12, World Record Cheer , , 2 Comments

contest banner

Yes, your friendly Volume 12 has a few World Record Commemorative items tucked away…

You, 12th Man, have some awesome World Record Commemorative photos. We’ve seen a few. But we think we’re missing out. We’d like to see your best stuff!

Did you have a lovely game ensemble?


Did you flash your guns in a group photo?


Did you do up your hair real nice?


Perhaps you took some extra care with your make up?

make up

We would like to see what you did! So here’s a few rules:

  • No previously submitted pictures have been retained. If you have a pic to submit, message it to us at our Facebook page with a notation that it’s a contest entry
  • One entry per person, multiple entries will be disqualified
  • No professional photos. We like the ones you took yourself!
  • Photos must have been taken before, during or after our World Record Cheer/Lightning show/Whupping we dished on the 49ers on 9/15/13
  • Photos from home celebrations or other city/state/country celebrations are eligible. It does not have to be a stadium photo!
  • Contest runs from  8pm Tuesday the 17th until midnight pacific time on Thursday the 19th
  • Our esteemed panel of judges will make a decision about winning photos and they’ll be announced Friday the 20th.
  • There will be at least 3 winners, or maybe 4. Probably not 5. We will then open our secret Volume 12 Swag Vault to see what we have for the winners
  • Photos sent in will become property of Volume 12 and we’ll use them to taunt the other fan bases regarding how loud and dedicated you all are!
  • Finally, all photos must be family friendly!

Ready? Set? Go!!!

(if you have questions, please post them here on the blog so everyone can see questions and answers!)

Legion of Boom™ Returns to Seattle


Aug 14, 2013 In The News, Legion of Boom™, Seattle, Volume12 , , , , , , , 0 Comments


Sure, the home-field is an advantage — but so is having a lot of talent.
~ Dan Marino

There are some traditions that are just a matter of hometown pride, especially when connected to our beloved Seahawks.

We all know about the history of the 12th Man and how the number 12 was retired…

After Seattle’s big 1983 playoff victory at Miami, Coach Knox said “this team does not play alone, we play with an extra man, a twelfth man — our fans.” Before the final game of the 1984 season, the Seahawks retired the number 12, meaning it could never be worn by any players; it was a symbolic act unprecedented in professional sports.

And then there’s our tradition of raising the 12th Man flag in the stadium…

The crowd noise from the King Dome followed the Seahawks into their new stadium in 2002. In recognition of the home field advantage fans helped create, the Seahawks installed a flagpole above the south end zone in 2003 and made the raising of a 12th Man flag part of every pregame ritual. Our identity was molded by the ones before us.

Over the last few months, we’ve seen the momentum of #Volume12, powered by former Seahawks Joe Tafoya and Kerry Carter from JumpIt Media. Using their experience as former Seahawks and current proprietors of a dynamic marketing and consulting agency, Joe and Kerry have taken it upon themselves to assure that #Volume12 continues to be connected to Seahawks fans by initiating the Guinness World Record attempt on September 15th at CenturyLink Field.

legion of boom

More recently, Joe and Kerry have brought Legion of Boom™ back to Seattle. Wondering why there aren’t Legion of Boom™ products for sale? A company from another state held the trademark and wouldn’t allow anyone licensing rights. After a lot of hard work and negotiation, #Volume12 has successfully acquired the rights to LEGION OF BOOM™ and brings it to the great Northwest and the rightful owners, Seahawks Fans! We are moving quickly with major partners to get something into your hands soon! We have some big things on the horizon for our 12′s and can’t wait for the season to start!

Joe and Kerry want to know, If you could buy any Legion of Boom™ product, what would be?

Volume12 – Fan Focus


Aug 11, 2013 Seattle, Volume12, World Record Cheer , , , 0 Comments


Set your goals high, and don’t stop till you get there.
~ Bo Jackson

We’ve had so many fans submitting pictures and stories over on the Volume12 Facebook page over the last few weeks, you’d think we were running a contest!

vol12 san

We love seeing all the messages and posts popping up on our page. Here at Volume12, we think all the submissions are yet another way of showcasing the connection our fans have with the Seahawks. We’ve talked in previous posts about fans feeling so closely linked to our athletes and our team. We think the record setting jersey sales and the sold out practices at training camp this year are further evidence of this connection!


What we’re just beginning to realize is the how deep the connection is within the 12thMan community. Our posts show we’re crazy about each other’s babies, dogs, cars, tattoos and around-the-world flag shots! Here at Volume12, we love seeing the response every time we post another great fan-submitted photo. It’s definitely been a delightful yet unexpected benefit to creating the Volume12 site!

easter isle

This connection is going to be pivotal in winning our world record attempt as Loudest Crowd Cheer at a Sports Stadium! We need to nurture this Volume12 Connection so we’re all cheering at the same time with the same passion and fervor!

san de time

We hope you’ll continue to send in your photos, comment on folks’ photos, share on your timeline and build the excitement for our #WorldRecordCheer! It’s going to take every fan cheering together and bringing other fans to their feet in order to set this world record! And we want to set it so high that other teams can’t come close to our yell! We all need to be #Volume12!